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Occasion Guide
Getting cocktail attire right.
Cocktail attire sits between formal and smart casual: polished and a little festive. Think knee-length or midi dresses, or tailored separates with a dressy edge.
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Cocktail formulas
The little dress
- Knee-length or midi cocktail dress
- Heels
- Small clutch
Dressy separates
- Silk or satin top
- Tailored trousers or a midi skirt
- Statement earrings
Jumpsuit
- Tailored jumpsuit in a rich fabric
- Heeled sandals
- Metallic bag
Keep it cocktail
Do
- Choose one statement — the dress or the jewelry
- Pick fabrics with some sheen or structure
- Match formality to the time — evening runs dressier
Don’t
- Wear a floor-length gown unless asked
- Wear denim or casual cotton
- Overdo sequins at a daytime event
Frequently asked questions
How long should a cocktail dress be?
Knee length to midi is standard. Mini can work at fashion-forward events; floor length is usually too formal.
Is a jumpsuit cocktail attire?
Yes, if it is tailored and made from a dressy fabric like satin, crepe or silk.
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